Swatch - Brand Launch Case Study

Take a look at the Vlog

We were asked to create a experiential brand launch event for Swatch UK. Swatch are a well-known brand who hold a fantastic reputation for producing long lasting, comfortable and fashionable watches.

Here at Events by Knight we have great experience in planning and producing experiential events. We always make sure to carry out extensive research in order to plan efficiently and deliver the finest results. We handle the event design and production, event planning and the event management, meaning our client can enjoy their event without any stress.

The Swatch brand activation event was held in Oxford Street, London. This was the ideal location to hold this particular launch as Oxford Street is one of the busiest shopping streets with plenty of the high-end stores, meaning we were bound to get lots of attention.

We provided a professional DJ with a customised branded DJ booth, and a break dance crew who were dressed in brightly coloured suits with t-shirts including the brand name. These bright colours represented the Swatch brand perfectly. The dance crew helped to gain the attention of the guests and general public’s interest in the brand. There were plenty of influencers at the launch who were vlogging, blogging and sharing the experience online.

Overall with our amazing dance crew, DJ and talented event management team at Events by Knight, we were able to create a successful brand launch for the popular watch brand Swatch.