What is Corporate event management?

When you think of event management then chances are that you think of events as a whole. What you may not realise is that event management can be split down into different areas and the two main ones are corporate event management and private event management.

The type of event that you are planning will have an impact on what services you need and will require a different approach to be taken. Want to know more about the difference? Here are the key types of corporate event management and the things that the corporate event management company may need to offer.

What are corporate events?

The main thing to think about when it comes to corporate events is that they are often used as a way to celebrate or reward those who work for or have a stake in a business. They may be an award ceremony, a way to mark a milestone or perhaps even celebrate a change in the business. They are often attended by employees, board members, stakeholders and can also welcome current and potential clients too.

What are the main types of corporate events?

There are plenty of different types of corporate events that you can organise. One of the most common has to be conferences. Conferences normally only last for one day and they will target a specific audience. They will usually be a way to inform, educate and motivate those who attend and in the most part will be attended by employees of a business. More often than not these types of events will require speakers to attend and they may also need multiple breakout zones to be identified too.

Another large scale corporate event that may benefit from a business event management company are trade shows and exhibitions. Rather than being about employees, these are more around the general public and more importantly, your key customers. These need to be set out in a way that encourages engagement, however, they also need to be safe and also secure.

We have already touched upon award ceremonies, however these are in essence an event on your own. They are used to celebrate and motivate employees and ensure that they feel valued within their employer. Alongside award ceremonies are gala dinners, which are still a large-scale corporate event, but that have a much more social basis than other events that you may need to organise.

You may also need to organise a large event if you are launching a new product and you want to ensure that it gets noticed. The main focus of a launch event is that it generates hype and that it is a great way to market your product, services or maybe your new building. When organising a launch event there is not always likely to be a large number of people attending, however there are lots of other risks and factors that need to be considered in order to make it a success.

The main thing to remember about any corporate event is that no two are the same. Having a professional company on hand to help you to organise and run your event will ensure that it is a success and no matter which hurdles get in your way; you will still make sure that it works in just the way that you want it to.

Come and Talk to Us

Events by Knight design, plan, create and stage corporate events with a difference.  We know what works!  We provide a comprehensive start to finish event planning package for Virtual and Live events. 

Come and talk to us, let’s share our thoughts, ideas and experiences to create and put together a unique event for you.  

Contact us on +44(0) 203 130 4040 / +44(0) 7956 104086, email: [email protected]  or simply click the button below


click here