How To Develop An Engaging Digital Event Strategy
Planning an event always takes a lot of time and patience. However, traditional event planners are now experiencing challenging times as moving an event online can easily present new barriers to overcome. Your event needs to have a comparable level of engagement as a live event. What approach do you need to take to translate your live event message into a powerful digital one?
You need a dedicated digital events strategy, one that’s going to ensure success. Here we lay out a few best practices to ensure you’re getting the most out of planning for your digital event.
Firstly you need to consider your final outcome, what you want to achieve and how you’re going to deliver that.
You can then start designing your digital event taking into account specific factors such as the content you want to highlight – do you need live virtual presenters or would your event work just as well with pre-recorded material? What do you want your audience to experience, etc.
Map it Out
The next step will be to map out your event and its content according to size and scope, and think about the digital aspects – the look and feel of the event, level of audience engagement, etc.
Your digital strategy must include contingency measures, Wi-fi signals may drop out, presenters can still fall sick. Virtual events bring an extra measure of risk. How would you cope with any instant breakdowns or unannounced silences?
Create guidelines and a practice session for moderators and speakers. They may also be new to presenting digital events and require time to familiarise themselves with methods of engaging with virtual audiences. Set up appropriate social media channels to promote your event, share blog posts etc. This not only builds excitement for your event, but also gives an instant communication channel for the future.
During the event
Interaction with your guests is a must. They’ll focus more if they’re actively involved. Think about including live questions, group chat, online polls or live social media interaction.
It’s important to build in post-event structure to your strategy. Keep your guests informed with online videos, interviews. Listen and act on feedback, guide them to extra information.
How can Events by Knight help you?
As digital technology evolves and online events become more the norm, there’s always new aspects to consider. It’s easy to be overwhelmed and unsure of where and how to start the planning journey
Events by Knight are event industry specialists. We’ll discuss your aims and objectives, the content, technical arrangements, back up procedures and any post-event needs, and then we’ll create, plan and design a tailor made digital event around these key features.
We’re also here to go through the planning of your event from a presentation perspective. We provide you with the peace of mind and reassurance that everything will run to time, to budget and in a seamless, reliable manner from initial concept to on the day delivery.
To find out how we can help you with your digital event strategy. please don’t hesitate to get in touch.